If guidance has taught Graham Potter thing it is that location is nary constituent successful trying to tally distant from failure. “You’ve sewage to look nan bad stuff,” nan 51-year-old says arsenic he thinks astir really he recovered from bruising spells astatine Chelsea and West Ham. “The much you look it, nan much chance your life is better. Then you get these beautiful moments.”
Potter is successful reflective, occasionally punchy temper during a agelong speech astir a rollercoaster fewer years and nan sadistic life of a shot manager. He points retired location person besides been immoderate successes – he has, aft all, lifted Sweden retired of nan doldrums and led them into nan World Cup – but knows group thin to attraction connected nan lows. Potter lasted 7 months astatine Chelsea aft leaving nan stableness of Brighton successful September 2022. Then, aft a agelong spell out, he was tempted backmost erstwhile West Ham came calling astatine nan commencement of past year.
It was nan incorrect prime for Potter, who was mislaid successful West Ham’s dysfunction. He won six of his 25 games, made a unspeakable commencement to his first afloat play and recovered himself astatine a crossroads aft losing his occupation past September. What next? A profession that promised truthful overmuch was successful threat of drifting into irrelevance.
“I person had capable life acquisition to beryllium capable to put each these things into perspective,” he says. “I’m grateful for each nan experiences I person had, pluses and minuses. In nan end, you person to woody pinch what life throws astatine you. After West Ham, I could person done 2 things. I could person sat astir and done media. Or you tin spell and work.”
The attack from Sweden was connected nan way. They were successful dire straits successful their World Cup qualifying group and needed a replacement for Jon Dahl Tomasson. First, though, Potter had to look astatine himself. He said to group astir him and discussed really to time off West Ham successful nan past.
“You person to woody pinch nan failure,” Potter says. “But I deliberation you go a amended personification for it. And past sometimes successful shot you conscionable can’t rationalise it. You conscionable go: ‘Maybe it wasn’t meant to be.’ Then you effort to move connected pinch your life. The learnings you return from these experiences, they’re painful. I won’t stock my learnings pinch you because it’s wounded maine to get them. I deliberation it should because that’s really you improve.”

Potter blocks retired nan extracurricular noise. “If I interest astir what group deliberation astir maine that’s a miserable life,” he says. Equally, Potter understood what was astatine liking erstwhile he agreed to go Sweden’s manager connected a short-term woody successful October. He could not get them retired of their qualifying group but they were handed a 2nd chance acknowledgment to their Nations League performances earning a spot successful nan playoffs. Failing again would person put different dent successful his reputation.
Everything changed erstwhile Sweden sewage to activity successful March. They were cool and composed during nan playoffs. Viktor Gyökeres scored a hat-trick successful nan 3-1 semi-final triumph against Ukraine and an 88th-minute victor successful nan 3-2 triumph complete Poland successful nan decider successful Stockholm.
“You spell connected to YouTube and spell into nan Swedish commentary of nan game; I looked astatine it a mates of months afterwards and it’s nan emotion successful nan voice,” Potter says. “Viktor scores and it’s for illustration an out-of-body experience. All our subs are conscionable moving connected nan pitch. There’s 15 players connected nan transportation and I’m thinking: ‘That’s yellowish cards, that’s problems.’ But it’s a World Cup, truthful each nan rules are retired nan door.”
Potter has extended his statement until 2030. The Englishman has recovered a heavy relationship pinch his adopted country. He was not an outsider erstwhile he took nan Sweden job, having made his sanction during a seven-year spell pinch Östersund, carrying them retired of nan 4th tier and into nan Europa League.
“I consciousness very Swedish erstwhile I’m working,” he says. “I look a spot Swedish. Two of my kids were calved successful Sweden.” Potter feels location is simply a deeper meaning to world football. “You’re alert pinch nan nationalist squad that you’re doing thing for much than you. It’s a bigger thing. You tin consciousness nan intensity. That’s what’s beautiful astir it.”

One situation has been nan modulation to world management, peculiarly for a coach pinch a estimation for building methodically. “You haven’t sewage nan clip to create ideas,” Potter says. “The correction you could make is that you could shape each these ideas from nan campy successful November up of nan campy successful March, forming tactical plans to hit Ukraine, and nan reality is that you person 2 days to hole for a game. You don’t want to make it excessively complex.”
The playoffs were followed by reliable conversations pinch players who grounded to make Potter’s World Cup squad. Maintaining harmony wrong nan campy will beryllium key. “Even if you play 11 v 11 successful a training game, 4 players are opinionated connected nan outside,” Potter says. “That’s not easy. You want nan group to beryllium connected nan aforesaid path.”
Sweden are holding a training campy successful Stockholm earlier flying to their guidelines successful Texas. Potter is alert that he has a batch to unrecorded up to fixed that Sweden vanished 3rd astatine USA 94. With Japan, nan Netherlands and Tunisia successful Group F, though, reaching nan past 32 will not beryllium easy.
There is simply a batch to deliberation astir earlier Sweden unfastened against Tunisia successful Monterrey connected 14 June. Managing nan power will beryllium vital. Potter anticipates slower games and knows group pieces will beryllium important.
“You tin spot nan measurement nan crippled has gone,” he says of dormant balls. “Tournament football, you cognize nan weapon is astatine your pharynx truthful it’s little easy to beryllium expansive. Games go tight. It’s a measurement to create chances truthful I deliberation teams will attraction connected it a lot.”
Sweden person different threats. They are without nan injured Dejan Kulusevski but a beforehand 2 of Alexander Isak and Gyökeres could origin damage. Gyökeres had his critics during his first play astatine Arsenal but Potter sees nan positives. “It’s a awesome illustration of nan modern world,” he says. “From our perspective, he sewage america to nan World Cup, truthful his effect is incredible. From Arsenal’s position he’s played his domiciled successful nan team, scored his goals, nan squad person won nan Premier League and sewage to nan Champions League final. You look astatine really overmuch activity he does. He’s had a superb season.”

It has been harder for Isak since leaving Newcastle for Liverpool past summer. He had a disrupted pre-season and has struggled for shape and fittingness since returning from a surgery ankle.
“It hasn’t gone arsenic good arsenic he would person liked,” Potter says of Isak’s first play astatine Anfield. “We sometimes make nan presumption that erstwhile you motion a subordinate it’s going to amended everything. I’ve lived that – it’s not ever nan case. Alex playing for Newcastle does this but really does he accommodate to what Liverpool want him to do? The subordinate doesn’t change. His value doesn’t change. He’s still a apical player. It’s conscionable really they interact arsenic a squad together. It tin return a spot of time. He’s a awesome lad.”
Potter remembers Isak making his AIK debut against Östersund. “We were rather happy earlier nan crippled because nan centre-forward wasn’t playing and immoderate 16-year-old kid was playing,” he says. “Then he scored, we sewage hit 2-0 and I learned my lesson.”
There was encouragement for Potter erstwhile Isak scored a stunning extremity successful Sweden’s 3-1 conclusion by Norway connected Monday. He wants Gyökeres and Isak successful his team. “They’re different successful their styles, which is bully for us. We haven’t played pinch them together yet truthful that’s breathtaking to develop.”
Potter tin consciousness nan anticipation rising. He has exchanged messages pinch nan erstwhile Sweden striker Zlatan Ibrahimovic. He considers nan inclination of nine managers moving into nan world game. “I’ve spoken to group who’ve done some and group person said nan tournaments are nan champion emotion successful football,” Potter says. “In nan nationalist squad you consciousness for illustration you’re doing thing pinch much soul.”
Potter is thriving. West Ham sacked him but could not prevention themselves from relegation. Potter moved connected and is going to nan World Cup. “My first shot memories are ‘86, 11 years old, watching Diego Maradona rip shot up. As a kid, that’s wherever I started. To get nan chance to activity successful that environment, it’s conscionable a dream.”
14 hours ago