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EXCLUSIVE: Presenter, creator and societal media prima Mariam Musa has signed pinch HLD Talent.
Untold: The Secrets of a TikTok Shop presenter Musa, who has sizeable followings connected societal media and won nan 2018 Love Island reality spin-off Survival of nan Fittest winner, was antecedently pinch Insanity.
Musa has built a organization of followers done her posts connected nan realities of modern life, netting her adjacent to 2 cardinal followers crossed societal media platforms. She has besides hosted TikTok’s unrecorded sum of The King’s Trust Awards and fronted Channel 4’s doc astir nan world down TikTok Shop. Further back, she was connected nan winning girls squad of Survival of nan Fittest.
“Mariam is simply a creator, presenter and storyteller who has built a loyal and highly engaged organization done her warmth, honesty and expertise to make group consciousness for illustration they’re catching up pinch a friend,” said Emily Hibbert, HLD’s Director of Talent.
“Whether she’s sharing nan realities of motherhood, manner and beauty favourites, life updates aliases nan moments successful betwixt her contented resonates because it’s genuine, relatable and ever delivered pinch her signature humour and charm. Her followers spot her because she ne'er shies distant from being herself, creating a abstraction that feels authentic, welcoming and uplifting.
“From contented creation and presenting to marque partnerships and events, Mariam brings authenticity and professionalism to everything she does. We couldn’t beryllium happier to person her subordinate the HLD family and are excited to beryllium portion of nan adjacent section of her journey.”
Musa will subordinate nan likes of GK Barry, Shakira Khan and The Famileigh connected nan books astatine HLD, which is nan female-led agency that Hannah Holland founded.
