2 hours ago
EXCLUSIVE: Media and tech seasoned Jay Prasad has been named CEO of Owl AI, a startup focused connected adding what it calls “a unrecorded intelligence layer” to sports broadcasts and different programming.
Prasad, who has held exec posts astatine LiveRamp, VideoAmp, succeeds Josh Gwyther, nan erstwhile caput of AI astatine Google Cloud, who has been CEO of Owl since its launch. Gwyther will go an advisor. Founder and executive president Jeremy Bloom will proceed starring nan company’s committee and thief guideline its semipermanent imagination and strategy.
Founded by Bloom and launched retired of nan X Games office successful Boulder, CO, Owl AI debuted its AI-powered judging level astatine nan 2025 X Games. It past raised an $11 cardinal seed information led by S32, pinch information from Menlo Ventures and Susa Ventures. Since that debut, Owl has expanded beyond officiating into a broader offerings aimed astatine transforming and enhancing unrecorded video. The company’s exertion is already being deployed crossed master sports properties and nationalist broadcasts. It supports applications ranging from officiating and replay to AI-powered commentary, translation, analytics, and assemblage experiences.
Replay reappraisal has go communal crossed a wide scope of sports, and streaming and TV rightsholders person implemented exertion into broadcasts to amplify nan reviews by officials aliases nan judging of multi-sport events. As viewers go much accustomed to replays, Owl sees opportunities for its exertion to summation spectator engagement.
Prasad has held elder roles crossed sports, media, data, and AI tech platforms. Most recently, he was CEO of Relo Metrics, wherever he helped standard 1 of nan industry’s starring machine imagination and sponsorship intelligence platforms. Earlier, he served arsenic main strategy serviceman astatine LiveRamp and was a founding exec astatine VideoAmp, moving connected measurement and information products utilized passim television, streaming, and integer media.
As CEO, Prasad will look to proceed maturation by focusing connected commercialized description , strategical partnerships, product-market fit, and world deployment of nan company’s unrecorded intelligence platform, nan institution said.
“When we launched Owl AI, our extremity wasn’t only to region quality correction successful judged and refereed sports, it was to besides build nan intelligence furniture down each unrecorded sporting event,” Bloom said. “Jay has spent his profession scaling category-defining exertion businesses astatine nan intersection of media, data, and AI. He is nan correct leader to thief america bring Owl to leagues, broadcasters, authorities holders, and unrecorded events astir nan world.”
“Every unrecorded sporting arena generates tremendous worth that coming goes uncaptured – successful officiating, production, branding, unrecorded experiences, and nan instrumentality experience. Owl is building nan unrecorded intelligence furniture that captures it: 1 level that turns unrecorded video into real-time understanding, deployed crossed each athletics it touches. The exertion is already proving itself pinch leagues and broadcasters, and my occupation is to return it to nan world.”
